Brand & Website Design | Connect Performance
Services | Brand identity, visual identity, logo refresh, website design & development
Project Background:
Connect Performance is a clinic and gym that focuses on bringing an authentic, collaborative, and fun approach to rehab and group training. Jeff, a kinesiologist, and Adam, a chiropractor, founded the gym with the intention to change the way people experience health and fitness. Jeff and Adam came to us with a big vision and the hopes of building a website to support their new clinic and gym space. However, before investing more in the space, they wanted to be confident in their brand and logo, which they felt didn’t quite align with their vision.
Challenge:
Jeff had created such great brand recognition while operating solo that we wanted to refresh the brand while still maintaining its identity. Another goal was to create a website that clearly communicated Connect Performance’s new values, overall vibe, and guided visitors to book with the clinic or into group training sessions.
We started brand discovery sessions with Jeff and Adam to uncover their target audience and company values. This stage revealed a target audience different to the one they had initially assumed, which brought clarity to the founders. The process of talking about their brand helped Jeff and Adam understand their true mission and realign their team on the outcome.
Once we had created a visual brand that was oriented with their true audience, vision, and values, we started on the website design. We developed a comprehensive content writing guide for their team and held a series of web design strategy meetings to ensure the site would cater to current and potential clients alike.
The end result is a modern, easy-to-navigate website showcasing the brand’s services, values, and positive client impact, with clear call-to-action buttons and a blog section. The site has increased bookings for the clinic and attracts amazing new team members that fit like a glove. Overall, we have found that this project is an inspiring blueprint for other clinic owners looking to elevate their brand.
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A Website Design That Supports Both The Clinic & Gym
Ensuring Long-Term Success
We provided an easily shareable PDF document so that Connect Performance can create and share marketing materials. This package gives their team an overview of the brand values and includes practical instructions on how to use their brand elements. It covers the brand’s logos, colours and fonts and how to use them cohesively.
